There is news from the whoareyou.berlin webshop, which went online about a year ago! The virtual store now has new styles, colors and revised features – in addition to the debut hoodies, which are set to remain a long-running hit…
The elements of earth, water, fire and air as well as the sun are the focus of the e-store Whoareyou.berlin, which founder Stefano Pellegrini has now given an update. The sustainable web shop has new features such as a practical size chart with exact centimeter measurements and the option to translate the content into different languages ​​- and the collection has also been expanded!
Launched around a year ago with an Oeko-Tex certified hoodie line made of organic cotton and recycled materials, whoareyou.berlin is now bringing even more color to winter, including a fresh apple green and a beautiful royal blue. A unisex sweatshirt has also been launched – which can be styled casually in an oversized look for women. The embroidered symbols on the garments, fire, water, earth, air and sun, are intended to remind us that we are all made of the same elements. Using the five element videos, you can also find out which element and color personality you are.
The revised webshop with the new styles invites you not only to order a stylish, casual new item for yourself, but also to think of others. With birthdays in your friends or family circle or the Christmas holidays that are not so far away in the future in mind – why not buy a present for a loved one at the same time? When checking out, you can now conveniently enter a second address for the gift to be sent. With this function, Whoareyou.berlin also wants to set itself apart from other webshops. And “my organic hoodies and sweatshirts are a great gift idea,” Stefano Pellegrini is sure! The products are lovingly wrapped in matching colored tissue paper and sent together with a high-quality folded flyer. All shipping boxes, packaging, stationery, etc. from the Berlin start-up are made of 100% recycled paper.
The collection, which is embroidered in the German capital, is only available in the brand’s own online shop. There you can buy the hoodies for 99 euros and the sweats for 89 euros.
Source: Kristina Arens
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AND WHO ARE YOU ? / 09/29/2023
Earth, Water, Fire, Air: According to classical Greek teachings, all existence is composed of these four elements. And for the webshop whoareyou.berlin, they form the foundation, supplemented by the Sun. Who and what is behind this new, interactive shopping experience…
Select your hoodie or sweat in your favorite color. This is the first “task” that one can take on in the recently launched webshop whoareyou.berlin. The interactive journey, accompanied by the elements Earth, Water, Fire, Air, and the Sun, ultimately leads to a small personality analysis and a video of the respective nature element with fitting music and a color psychology description. Without revealing too much, both the videos and the color insights into the tones of Red, White, Green, Blue, and Yellow have a decidedly meditative and calming effect.
The Oeko-Tex certified hoodies & sweats Earth, Fire, Sun, Water, and Air, which are ultimately the focus, are made from organic cotton and recycled materials, with viscose embroidery. The mastermind behind the new label is Stefano Pellegrini, who lived in Paris for 20 years and worked for brands like Maison Margiela before moving to Berlin in 2011. Later, he worked for YSL, Prada, and Celine until the pandemic. After digital-design-studies in 2023, he was able to design his own fashion concept, create unique embroidery symbols for the hoodies & sweats, and launch his webshop. A mobile version is also available. Next year, the repertoire will be expanded to include a organic unisex hoodie jacket with a zipper, as well as screen-printed organic t-shirts for the summer. The Swiss native also reveals to 1st-blue that all shipping boxes, packaging, flyers etc. of the young Berlin startup are made from 100% recycled paper. The hoodies & sweats are produced in sizes XS to XXL all year round and can now be ordered for 99 euros and 89 euros.
